Barron Trump is one of five partners in Sollos Yerba Mate Inc., a drink company set to launch in May 2026. The firm has announced its first flavor – Pineapple + Coconut – for the caffeinated herbal beverage
Sollos Yerba Mate has set out to create the “perfect drink.”
Barron Trump’s new beverage venture is preparing for its launch, and the company has revealed its inaugural flavor. The youngest son of President Donald Trump and first lady Melania Trump is identified as one of five partners in Sollos Yerba Mate Inc., according to business documents filed in Florida and Delaware this past January.
Yerba mate is a caffeinated herbal drink – a popular beverage choice that frequently acts as an alternative to coffee throughout America. The company has officially announced its first flavor, but the brand doesn’t plan to have a massive product line up.
Instead, they are focusing on one “perfect” recipe.
A company representative told Newsweek: “In the foreseeable future Sollos will only have one recipe. We didn’t set out to make a flavor lineup; we set out to make the perfect drink. Most brands launch with five flavors, hoping you’ll like one of them. We spent all of our time, energy, and resources obsessing over a single recipe until it was flawless.”
The company announced details about the upcoming product release on LinkedIn, sharing video of a case of Sollos Yerba Mate-branded drinks positioned on a surfboard floating across the water. The post’s caption stated, “Introducing our 12-pack: Pineapple + Coconut. Launching May 2026.”
The initial release of the caffeinated, earthy drink will showcase tropical flavors. On their LinkedIn page, the Sollos Yerba Mate team describes the business as a “lifestyle beverage brand built around yerba mate and clean, functional ingredients.”
What role does Barron play in Sollos Yerba Mate?
The 20 year old is listed as a director of the business alongside Spencer Bernstein, Rudolfo Castello, Stephen Hall, and Valentino Gomez.
The company raised $1 million through a private placement, based on U.S. Securities and Exchange Commission filings. The documentation included the five partners’ names and the company’s business address.
Sollos is based out of a 4,500-square-foot space in Palm Beach, Florida, located approximately 1 mile from the president’s Mar-a-Lago resort.
Barron is currently in his second year at New York University’s Stern School of Business. He transferred to the Washington, D.C., campus at the start of his sophomore year last fall, after spending his freshman year at NYU’s Manhattan campus.
Bernstein, who holds the position of SOLLOS Chief Operating Officer, and co-founder Hall disclosed in separate LinkedIn posts that they are taking a break from university to focus on Sollos, although both plan to return to their studies and finish their degrees.
Barron’s drink business has link to father’s campaign donor
Barron’s newest business venture has come under the spotlight following reports that Sollos is linked to a campaign donor and former tennis partner of his father.
Trump’s longtime associate Jay Weitzman owns the $16 million five-bedroom property near Mar-a-Lago where the company is based. Weitzman operates a parking business that has secured federal contracts since 2005, and has previously made contributions to the president.
There is no suggestion of wrongdoing. Weitzman told Newsweek in no uncertain terms that he holds no ownership stake in, nor any affiliation with, Sollos. He clarified that the company is registered at his address solely because his grandson, Bernstein, who serves as one of the firm’s directors, lives with him.